Link to video: https://www.dropbox.com/s/1xxpt92ipwjz3q8/My%20Movie%206.mov?dl=0
Audience strategy
My intended audience is those who are unaware of the injustices that are affecting the Black/Latinx community because I wanted to appeal to those outside of the community to shed light on a subject matter that doesn’t get much attention. As a person who identifies in the Hispanic/Latinx community, I want people to hopefully protest against government officials for not doing enough to help the people who were suffering the most to get daily essentials, struggling to pay rent/ faced eviction, and couldn’t provide for their families during the pandemic. I want to appeal to mainly millennials and Gen-Z because I want to use social media as a way to garner support and attention to this issue. I want the audience to feel as if more could have been done to prevent further cases or even death in specific communities that were overlooked. Some might be unaware of how much of a problem racial inequality played a part in the pandemic so I need to support those claims. I’m going to make a video that could be published on any social media platform but I would mainly recommend the platform YouTube. The video that I made would be originally uploaded on YouTube because of the length of the video and because of the formatting. The video could be broken down into sections on instagram, Twitter, or other social media apps due to the length and size of the original video. I was able to test this out on instagram by breaking the video down with only 1 minute for each part. I also know that I could post to instagrams IGTV that allows for videos to be longer than 1 minute. Videos in the social media platform seem to gather the most views and attention that would be needed to create a public outcry. My goal was to be informative with the information
that I will provide in the video and provide other personal experiences that would make them feel even more compassion towards essential workers.
Reflection
I chose to make an informative video because I feel like it will provide exposure and information that is needed to see why the pandemic was not an equalizer since some people claimed it was. I believe that by appealing to Millennials and Gen-Z they would be able to spread the informative video to create the attention that it needs. The age groups give me away for a social movement to begin and more of a push to protest for this serious matter. I’ve seen the younger generation using social platforms to spread awareness and many have sparked further interest in current problems that are happening. Someone from that generation could see my video and be inspired to reload it or share it with other people. They could also be able to post it on their social media which would help spread the information and it might reach other people who have a bigger following. I want people to understand the severity of the situation because it’s continuing to affect the Black/Latinx communities due to the lower rates of people in those communities being vaccinated.
I also feel making a video would be appropriation since as I mentioned people would think the pandemic affected everyone equally at first glance but it’s much more than that and to have a counterclaim I would need to provide evidence. I want to show clips, graphs and use PowerPoint presentations to show why racial inequality is affecting mostly the Black/Latinx community. It’s affecting real-life people who are also the essential workers that we rely on every day since before the pandemic. There are social movements such as Black Lives Matter, that work to protest racially motivated or systemic racism that helps show the power that social media has. I wish to change or open the minds of people who didn’t think race factored into a significant number of people getting hospitalized and sick all because of the failure to provide communities
most affected since they weren’t given access to adequate testing and are currently still struggling to get vaccinated.
Composing a visual essay was more tedious than writing a traditional essay because it took a while for me to figure out how to convey my message throughout a piece and I felt as if a video would be sufficient, since I could Include clips and pictures to show the urgency. I used apps such as Filmmaker pro, Google images, and PowerPoint. I have experience using PowerPoint and Google images since I have used them to make presentations for projects but I’ve never really used Filmmaker Pro before but I found out about it when trying to figure out the right program that would let me edit a video. I could have used IMovie but I found it difficult to navigate and it didn’t provide the services that I wanted with my video, so I chose Filmmaker Pro. I also found clips online on the issues I was specifically mentioned, so I want to include those to make my argument more compelling. I wanted to include the tables and graphs that I mentioned in my Op-Ed to show a visual representation of how significant the difference between the number of hospitalizations in Black/Latinx communities is compared to that of others. I also included background music to add more of an appeal instead of having the video be silenced throughout the video. The process to create and edit a video took very long since the practice is new to me but I enjoyed the overall experience and outcome.
